Overview

Bun Bun Burgers is a burger joint born inside Leona Botanical Café in Austin, Texas, which became the backdrop for everything we built. We worked hand in hand with the owners to create a brand from scratch: one that could hold its own within an already established botanical environment while appealing to both kids and adults. Our solution is a storybook-meets-street universe anchored by Bun the Bear, a clumsy, good-hearted bear with one obsession: hot buns. While other bears chased fish or hoarded honey, Bun found his calling in a burger joint. His story became the soul of the brand, giving Bun Bun a personality that feels playful, warm, and entirely its own, with lines like "Burgers worth the chase" and "Bun-appetit." The result is a visual identity that blends craftsmanship and charm — a cohesive system that gives Bun Bun a world to live in. 

Keywords

Brand strategy · Visual identity · Character design · Motion · Playfulness

Frida Molina (Brand Strategy & Graphic Design)

Tiare Galeana (Graphic Design)

Wichatorn Watsanathip (Illustration)

Joss Rivera (Animation)